Cold email infrastructure,
done for you.
SPF, DKIM, DMARC, DNS, and mailbox readiness — configured correctly and handed off with documentation. Fixed scope. Async delivery. No discovery calls, no ongoing consulting.
No call required. No retainer. No vague deliverables.
- ✓ Sending domain or subdomain setup
- ✓ DNS configuration
- ✓ SPF record — validated
- ✓ DKIM — configured and verified
- ✓ DMARC policy — deployed
- ✓ Mailbox readiness guidance
- ✓ Basic outbound tool connection
- ✓ Loom walkthrough handoff
- ✓ Written configuration summary
- No calls required Fully async workflow
- Fixed scope Clear deliverables, no creep
- Secure access workflow Delegated, not shared passwords
- Loom handoff Full walkthrough on delivery
See the workflow before you buy
This is what a Loom handoff looks like. Before purchase, you can review the kind of technical documentation and walkthrough you'll receive on delivery. No vague promises — real process, real output.
Every delivery includes a Loom walkthrough and a written configuration summary. You receive documentation of what was done, why, and how to maintain it.
Most outbound problems begin before the first email is sent
Poor inbox placement, unexpected spam filtering, and domain reputation damage are rarely caused by copy or timing. They're caused by the technical foundation underneath the campaign.
Missing authentication
Domains without properly configured SPF, DKIM, and DMARC are treated as suspicious by receiving mail servers — regardless of content quality.
Misconfigured DNS
Incorrect record syntax, duplicate SPF lookups, or missing alignment between records often go unnoticed until deliverability deteriorates.
Untested mailbox structure
Mailboxes not properly warmed, not connected to outbound tools correctly, or operating without a sending subdomain create avoidable long-term risk.
Technical guesswork
Setting up infrastructure without a clear method often means revisiting the same problems repeatedly — each time the cost is paid in reputation.
What Qold Setup covers
Three structured categories. All delivered async. All documented.
Technical foundation
The infrastructure layer that determines whether your email is trusted by receiving servers.
- Sending domain or subdomain configuration
- DNS record setup and validation
- SPF record — correct syntax, no excessive lookups
- DKIM — key generation, DNS entry, verification
- DMARC policy — deployed with appropriate enforcement level
Outbound readiness
Connecting the infrastructure to your sending workflow and validating the mailbox is ready to operate.
- Mailbox readiness review and guidance
- Basic outbound tool connection (Instantly, Smartlead, or similar)
- Sending configuration validation
- Pre-send technical checklist review
Final handoff
Documentation that allows you to understand, audit, and maintain the setup independently after delivery.
- Loom walkthrough — full recorded review of what was done
- Written configuration summary
- Validation screenshots and tool output
- Maintenance notes and known edge cases
What this service does not include
A clearly bounded offer is a more honest offer. Understanding the scope prevents misaligned expectations before any money changes hands.
We configure the infrastructure. Acquiring contacts is a separate function.
Campaign writing, subject lines, and message flows are not part of this scope.
Ongoing campaign execution, A/B testing, and optimization are not included.
This is a technical setup service, not a sales process or systems consultancy.
The service is async by design. There are no live sessions, calls, or workshops.
Targeting, ICP definition, offer development, and channel strategy are out of scope.
How we handle access to your infrastructure
This is a question worth addressing directly. The setup requires access to DNS and potentially your email provider. Here is how that works.
Delegated access — not shared credentials
Plain-text password sharing is not the standard workflow. Where possible, access is handled through delegated admin roles, temporary collaborator invitations, or provider-specific access mechanisms — not by receiving your primary account password.
Minimum required access, nothing more
Access is requested only at the level needed for the specific task. If DNS configuration requires only DNS access, that is what is requested. You will not be asked for broader access than the scope requires.
You retain full control throughout
You grant access and you can revoke it. The workflow is designed so you remain the primary account holder at all times. After delivery, temporary access can be removed — and we'll indicate when it's safe to do so.
Explicit handoff on completion
You'll be notified exactly when the setup is complete and when access can be revoked. The written summary will document what was accessed, what was changed, and why.
The onboarding form, sent after purchase, will specify exactly what access is needed for your provider combination. No guessing, no surprises.
From purchase to handoff
Four steps. No calls. No waiting on calendar availability.
Purchase Qold Setup
Complete the checkout. You'll receive immediate access to the onboarding page — no call, no intake meeting.
Complete the onboarding form
The form collects your domain, DNS provider, email provider, and outbound tool details. Clear guidance is provided for each field.
Share required access
Following the access workflow described above — delegated or temporary, minimum scope, your control retained throughout.
Receive Loom + written handoff
Setup is completed and documented. You receive a full Loom walkthrough and a written configuration summary. Access can be revoked.
If we can't complete the setup, you don't pay.
This guarantee is scope-based, not outcome-based. We cannot and do not promise perfect inbox placement, guaranteed deliverability rates, or campaign performance — those depend on factors well beyond technical configuration.
What we do guarantee: if the contracted setup cannot be completed within the original technical scope due to factors on our side, you receive a full refund. No negotiation, no partial credit.
What this covers: inability to complete DNS, SPF, DKIM, DMARC, or tool connection as described in the scope.
What this does not cover: campaign results, inbox placement rates, or scope items outside what is listed.
What correct setup looks like
Process-based reference cases. The before and after states of a proper technical configuration.
DMARC record missing
No DMARC record found at _dmarc.example.com DMARC deployed — p=quarantine
v=DMARC1; p=quarantine; rua=mailto:dmarc@example.com; adkim=s; aspf=s SPF exceeds lookup limit
PermError: too many DNS lookups (11 > 10) SPF flattened — 4 lookups
v=spf1 ip4:12.34.56.78 include:_spf.google.com ~all DKIM selector not found
DKIM signature verification failed — selector missing DKIM verified — pass
DKIM=pass header.i=@outbound.b2bco.com header.s=google Qold Setup is run as a focused, single-operator technical service. This is not a large agency or a software platform — it's a productized service built around a specific, repeatable technical scope.
The operator has hands-on experience configuring email infrastructure for outbound teams, founders, and small B2B operations. The async model exists because it produces more consistent, documentable results than live configuration sessions — not as a workaround.
Questions about fit, edge cases, or scope can be sent to hello@qoldsetup.com before purchase.
Qold Setup
Done-for-you cold email infrastructure
Full technical setup — SPF, DKIM, DMARC, DNS, mailbox readiness, outbound tool connection — delivered async with Loom walkthrough and written summary.
Everything included:
- ✓ Sending domain or subdomain setup
- ✓ DNS configuration — full review and correction
- ✓ SPF — constructed and validated
- ✓ DKIM — generated, deployed, and verified
- ✓ DMARC — policy deployed with rua reporting
- ✓ Mailbox readiness guidance
- ✓ Basic outbound tool connection
- ✓ Loom handoff walkthrough
- ✓ Written configuration summary
- ✓ Scope-based refund guarantee
No call required. Delivered within 3–5 business days.
Async onboarding. Delegated access workflow. Scope-based guarantee.
Before you buy
Do I need to get on a call before or after purchase?
No. The entire process — from onboarding to delivery — is async. There are no discovery calls, intake calls, or onboarding sessions. If you have a pre-purchase question about scope or fit, you can email hello@qoldsetup.com and receive a written response.
How long does delivery take?
3–5 business days from the point access is confirmed and the onboarding form is complete. Delays are most commonly caused by incomplete onboarding forms or access that takes time to provision on the client's end.
What access do you actually need?
It depends on your provider combination. Typically: DNS zone access (via Cloudflare, Namecheap, GoDaddy, or similar) and, if applicable, email provider admin access (Google Workspace, Microsoft 365, Zoho, etc.). The onboarding form will specify exactly what's needed based on your setup. Delegated or temporary access is preferred over password sharing.
What if our setup is more complex than standard?
The scope is fixed. If your setup introduces complexity outside what the scope covers — for example, multiple sending domains, enterprise provider configurations, or custom DKIM selectors per sending tool — those items may not be covered. Scope edge cases can be discussed via email before purchase. If a purchased setup cannot be completed within the scope, the refund guarantee applies.
Do you support my DNS or email provider?
Common DNS providers (Cloudflare, Namecheap, GoDaddy, Route 53, Google Domains) and email providers (Google Workspace, Microsoft 365, Zoho Mail) are supported. Outbound tool connections currently cover Instantly, Smartlead, and Apollo at the basic level. If your provider is unusual, email before purchase to confirm.
Do you write email copy or manage campaigns?
No. Qold Setup is a technical infrastructure service only. Copywriting, sequence strategy, list building, lead generation, and campaign management are explicitly outside the scope. This is intentional — the scope is bounded to make the service reliable and repeatable.
What is the refund policy?
The guarantee is scope-based. If the contracted setup cannot be completed within the original technical scope due to factors on our side, you receive a full refund. The guarantee does not cover campaign outcomes, inbox placement rates, or scope items not listed in the offer. If you have a question about whether your situation qualifies, email before purchase.
Build on a foundation that works.
A correct technical setup is not a competitive advantage — it's the minimum requirement for outbound to function. Qold Setup gets that foundation in place, documented, and handed off. No calls. Fixed scope. Async delivery.
Delivered within 3–5 business days · Scope-based guarantee · No call required